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PAMA: UX FOR THE INDUSTRY

Introducing a big tools manufacturing company to the world of UX design by prototyping and presenting part of their new company app.

LONG STORY SHORT

TIME

5 days

ROLE(s)

Designer

Researcher

Presenter

METHODs

Interviews

User Test

Wireframe

Prototype

TOOLs

Figma

Miro

GSlides

During a UX-design competition, alongside my teammates, I had the chance to work with PAMA, a big machine tool manufacturing company.

Following Google’s Reverse Design Sprint approach, in only 5 days we managed to define the requirements and redesign part of the new company app, by involving actual users.

SOLUTION

We wireframed and then prototyped a solution to help workers deal with machines maintenance and malfunctions.

At the end of the Design Sprint, I was the designated speaker for the final public presentation of the project. Through the story of Gino, the machine operator, we managed to give the audience a quick glance at the company and at how our solution really met their needs.

The details of the project are under NDA.

we also won best presentation for it

check out the public presentation video

we also won best presentation for it

THE PROCESS

Reverse Design Sprint

THE PROBLEM

(day 1)

We started our Design Sprint journey by looking at a briefing about the company itself and about what they were asking us to do.

We got the chance to talk to our managers and ask them anything we could think of so as to understand the company dynamics, the workers, their needs and goals.

We spent the entire day diving into that Industrial world, which was almost completely unknown to most of us.

The main issue we had to tackle was:

Inefficient communication between different employees within the company, especially when a machine or tool they where working on had a malfunction.

understanding the problem was extremely challenging!

So, we had to improve part of their company web and tablet app, in order to support workers in communicating with supervisors and with each other in a straightforward and fast way.

We had total support from the company managers of the project, that also invited us to physically visit the company building.

pandemic time, so not that obvious!

That was fundamental to better understand company dynamics and the environment and people we were working for.

THE USERS

(day 2)

We interviewed 4 employees with different backgrounds and expertise.

We had the chance to see the problem from their diverse points of view, so as to understand their frustrations and needs.

We then performed a user testing of the (at the time) current app.

We observed their actions and we took notes of their comments.

Some of the interview and user test findings (under NDA).

Wireframing

IDEATE

(day 3)

My team and I collected all of our ideas, we mixed them up, and came up with a general wireframe sketch to guide the prototype design.

Some notes and sketches (under NDA)

PROTOTYPE

(day 4)

Last step: build a Figma mock-up prototype to show the managers our solution and ideas. We started from their current app, trying to respect their brand identity and to be consistent with their line of work.

Part of the final prototype (under NDA)

PRESENTATION

We set up 2 presentations:

For the company, the managers and the users (online) — a detailed explanation of the results of our research to back up our design choices and the final prototype, which they could test right there during the presentation
For the audience (online, in live streaming) — a 4-minutes presentation to give a quick glance of the problem we have to face and of how we addressed it.

We set up 2 presentations:

For the company, the managers and the users (online) — a detailed explanation of the results of our research to back up our design choices and the final prototype, which they could test right there during the presentation
For the audience (online, in live streaming) — a 4-minutes presentation to give a quick glance of the problem we have to face and of how we addressed it.

For the public presentation, we managed to bring the users inside the company’s world through Storytelling. Our goal was to make the extremely complex company dynamics accessible and easy to grasp.

Some presentation slides.

Go back to presentation video

LOOKING BACK

Lessons learned

Fast thinking and quick iterations in the design process can really make a difference.

Teamwork is fundamental.

Work with different stakeholders, including users, and trying to merge their different needs and requirements.

Effective communication and a good presentation are of the utmost importance. They have to tell a story in order to earn people’s interest and attention.

UX design can have a profound impact on every work environment.

Working with a local manufacturing company, we had the great opportunity to introduce its employees to the world of UX for the first time. At the end of that week, the managers of the project within the company kept thanking us for showing them the importance of User Experience design.

Go to

WOMEN IN TECH

WONDERGENE

IKEA REDESIGN

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